Waterbottle-jumprope-72dpiAlmost everybody has tried to lose weight at some point in their lives. For the millions of Americans that are overweight or obese, trying to lose weight becomes a way of life. Unfortunately, several factors can block long term weight loss and make losing weight one of the most frustrating and painful experiences a person can have. Two of those blocks are hunger and cravings. Luckily, advances in science and brain chemistry have provided a solution to these problems that paves the way for effective weight loss.

It is now known that serotonin and norepinephrine control the appetite center of the brain. These are brain chemicals called neurotransmitters that also have a number of other functions in the body. It is often an imbalance between serotonin and the catecholamines – which include dopamine, norepinephrine and epinephrine – that can cause inappropriate hunger, cravings and binging behaviors. (Learn more about the Chemistry of a Craving and how this relates tobinging behavior here.)

The solution to all of these issues is to establish optimal neurotransmitter function using an approach called amino acid therapy. Amino acid therapy involves giving each person the exact combination of nutrients they need to restore proper neurotransmitter function. If you want to know all the ins-and-outs of amino acid therapy, visit: http://amino-acid-therapy.com/. For those of you less interested in the science, but more interested in the solution, contact us – we’ll help you get your appetite and cravings under control so you can do what you need to do in order to lose weight and keep it off!